Crafting an innovative brand for the future of concrete.
Concrete Logic, specializing in decorative concrete finishes, expertly utilizes a rugged material to create something detailed and beautiful. This juxtaposition inspired our direction and the overall brand language. The mark is bold and strong, helping the brand resonate with craftsmen, but we also incorporated a smaller, more intricate pattern to reflect the pattern work that Concrete Logic is known for. These combined elements differentiate Concrete Logic from competitors in the same space.